Why NIL needs CRM
Updated: Apr 18
Since the inception of NIL for NCAA athletes the ecosystem of agents, agencies and service providers have rushed to engage with this new influencer class. In doing so, the system landscape to support these stakeholders has been overrun by siloed marketplaces, mobile applications, educational consultants with and without technology. The result in many cases requires student-athletes to propagate their personal and social media information across platforms. This propagation of personal information across vendors is not ideal. On the university side, many are investing in marketplaces that catalog their student-athletes, with investments often exceeding six figures. These systems replicate student information outside the university’s system of record which opens up privacy and compliance concerns. This annual figure does not include the cost of developing interoperability with systems of record for the student-athletes, nor does it include ongoing support and maintenance of these systems. If that’s not enough these systems to date have failed to drive equitable participation of all student-athletes in the new NIL economy.
Total Cost of Ownership
Today the majority of non-profit and for profit universities use CRM as a system of record for their digital campuses. These systems in many cases have been designed or configured to address the specific process needs of the universities and their students. These processes include student recruiting, enrollment, success and retention, as well as, alumni management to name a few. These CRM systems in many cases provide access to larger portfolios of products and services including independent software providers for specialized capabilities. By leveraging a CRM data platform the universities benefit from economies of scale which drives down the cost of ownership over time. Above and beyond the financial benefits, the universities can trust these platforms to provide a trusted service that protects their data and in turn their students.
Universities implementing NIL processes have an opportunity to extend their CRM systems to accelerate equitable access to NIL opportunities for all student-athletes across all sports.
To learn more about how Universities can extend their CRM systems and leverage NILGPT to scale education and training, improve visibility and reporting contact us or sign up for our newsletter here: CIMS.AI Newsletter
About CIMS.AI
CIMS.AI was cofounded by ex-Salesforce, Vlocity, and Siebel Systems software executives with the mission to democratize the emerging athlete-influencer economy. CIMS.AI is focused on ensuring athletes across all sports are prepared for the opportunity to participate in the NIL economy and has developed several GAI solutions, including Powered by NILGPT for education and enablement, NIL Agent Desktop for NIL Agreement Compliance and Reporting, and NIL Influencer Scout to support Title IX.
About NIL
The meaning of NIL or Name, Image, Likeness is the right for an individual ‘influencer’ to monetize their Name, Image, and Likeness. Historically, Media and Professional Sports Celebrities have worked with talent marketing agencies to take advantage of this monetization opportunity.
Skip Roncal
Cofounder
P.S. This is written with the informed perspectives gained from twenty years of enterprise CRM deployments across enterprises around the world.
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