CIMS.AI Launches EzNIL, Bringing Conversational AI Assistant to Every NIL Campaign Marketer
Updated: Apr 18
EzNIL is a novel generative AI-powered SaaS solution for every NIL Marketer seeking to sponsor the most diverse set of student-athletes across all NCAA sanctioned sports.
EzNIL Campaign Compliance will let any marketer preview their EzNIL campaign to ensure compliance with State and University regulations.
EzNIL Student-Athlete Participation ensures marketers have the ability to choose from the most diverse set of students participating in NCAA sanctioned sports.
EzNIL is built atop Salesforce, the industry’s most trusted B2B CRM platform.
Silverthorne, Colorado — September 13, 2023 — Collegiate Influencer Marketing Systems (CIMS.AI) today introduced EzNIL, its AI technology solution for NIL Marketers. EzNIL includes:
EzNIL Campaign Compliance Wizard: A novel conversational AI assistant built into the user experience of every CIMS.AI Campaign. EzNIL drives productivity by assisting marketers and ensuring their NIL influencer marketing campaigns meet both State and University compliance rules and regulations. Marketers can utilize EzNIL for any university program that has a published NIL policy.
EzNIL Student-Athlete Inclusion Wizard: A novel conversational AI assistant built into the campaign management experience enables marketers to select from among the most diverse set of student-athletes for a given sport or across all sanctioned sports at the target university.
Why it matters: 98% of student-athletes are currently not participating in the NIL Economy. The active 2% of athletes are managed by either sports marketing agencies or collectives. The NIL Economy needs a solution like EzNIL which is built on Salesforce, the industry’s most trusted B2B market leading CRM platform.
“ At CIMS, we believe every university should ensure that brand sponsors collaborate with the most diverse set of student-athletes. This does not prohibit brands from engaging with the top 2%, but ensures they seek out the broadest set of influencers to promote their brands in the most authentic way possible. Our mission is to ensure all athletes across all sports have an opportunity to participate in the NIL Economy.”
SKIP RONCAL, CEO, CIMS.AI
EzNIL Campaign Application in Action: A Conversational AI Assistant Ensuring Compliance, Diversity and Inclusion
EzNIL is designed to ensure marketers publish compliant influencer campaigns that enable the highest level of diversity and inclusion of student-athletes at target universities and or conferences.
Today, marketers seek out student-athletes directly or through sports marketing agencies. Their campaigns are then executed among several parties and are reliant on manual review and assessment of university policies and State regulations. These influencer marketing campaigns are further filtered by a focus on the top 2% of student-athletes participating in the D1 conference sports programs.
EzNIL provides an alternative strategy for marketers that ensures compliance and assists in building a future pipeline of brand influencers by being more inclusive. EzNIL applications functions include:
Campaign Management Application: Marketers can use a self service portal to create an account or claim their brand. Once they’ve onboarded, they can easily create influencer marketing campaigns for any student athlete participating in any sanctioned sport at any university in North America.
Campaign Compliance: Marketers specify their campaign details and EzNIL packages the details for use of our trained model to return compliance specific prompts to the marketer. Once the marketer’s campaign description is compliant, the marketer transitions to specifying their Student-Athlete Participation goals.
Student-Athlete Participation: Marketers specify their Student-Athlete Participation goals, and similar to the EzNIL Campaign Compliance process, EzNIL compiles a prompt for our trained model and returns a list of potential student-athletes ranked in order of influence, engagement and other attributes. These matched student-athletes are then notified through the CIMS Mobile application.
Availability
CIMS.AI are currently seeking a limited number of strategic customers and partners to participate in their charter pilot program. Interested parties can signup or express their interest at www.cims.ai/about
About CIMS.AI
CIMS.AI was cofounded by ex-Salesforce, Vlocity, and Siebel Systems software executives with the mission to democratize the emerging athlete-influencer economy. CIMS.AI is focused on ensuring athletes across all sports are prepared for the opportunity to participate in the NIL economy and has developed several GAI solutions, including Powered by NILGPT for education and enablement, NIL Agent Desktop for NIL Agreement Compliance and Reporting, and NIL Influencer Scout to support Title IX.
About NIL
The meaning of NIL or Name, Image, Likeness is the right for an individual ‘influencer’ to monetize their Name, Image, and Likeness. Historically, Media and Professional Sports Celebrities have worked with talent marketing agencies to take advantage of this monetization opportunity.
Skip Roncal
Cofounder
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