NIL at the Intersection of College Sports and Social Media
Updated: Apr 18
According to a report by Statista, in the 2019-2020 academic year, the total revenue generated by the NCAA from corporate sponsorships and licensing was $1.1 billion. This includes revenue from sponsorships, licensing agreements, and other forms of brand partnerships.
The NIL rules have only been in effect since July 1, 2021, so there is limited data available on the topic. However, it is expected that the spending on NIL marketing will increase as more brands take advantage of the new opportunities to partner with college athletes.
Another report from Influencer Marketing Hub predicted that NIL marketing could become a $2 billion industry by 2025, with brands and businesses of all sizes looking to partner with college athletes to promote their products and services.
Overall, it is clear that NIL marketing has the potential to become a significant industry in the coming years, with brands looking to tap into the reach and influence of college athletes to promote their brands and connect with younger audiences.
At CIMS, we are focused on empowering all student-athletes across all NCAA-sanctioned sports to monetize their Name, Image, and Likeness (NIL) through social media.
About CIMS.AI
CIMS.AI was cofounded by ex-Salesforce, Vlocity, and Siebel Systems software executives with the mission to democratize the emerging athlete-influencer economy. CIMS.AI is focused on ensuring athletes across all sports are prepared for the opportunity to participate in the NIL economy and has developed several GAI solutions, including Powered by NILGPT for education and enablement, NIL Agent Desktop for NIL Agreement Compliance and Reporting, and NIL Influencer Scout to support Title IX.
About NIL
The meaning of NIL or Name, Image, Likeness is the right for an individual ‘influencer’ to monetize their Name, Image, and Likeness. Historically, Media and Professional Sports Celebrities have worked with talent marketing agencies to take advantage of this monetization opportunity.
Skip Roncal
Cofounder
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